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CommentKeyword
Instagram comment-to-DM automation with optional AI follow-ups.
What is CommentKeyword?
CommentKeyword is an Instagram automation tool that turns post comments into private conversations. When a follower comments a keyword you choose on a post or Reel, it replies publicly and sends them the link, guide, or offer you set up as a DM.
It is positioned as a simpler alternative to ManyChat for creators and small businesses running lead magnets or product drops. Paid plans add an optional AI agent that can answer follow-ups, ask qualifying questions, and hand the chat to a human when needed.
Key Features
- Keyword-triggered comment-to-DM automation for posts and Reels
- Up to 10 rotating variations of public replies and DM copy
- Optional AI agent for follow-up conversations and lead qualification
- Built on Meta's official Instagram API
- Campaign tracking and per-account delivery queues
Pros
- Free tier is enough to test a first lead magnet
- Pricing is per automated DM, not per contact
- 5-minute setup with no credit card required
Cons
- Instagram only — no TikTok, YouTube, or Facebook automation yet
- AI conversation features sit behind paid plans
- Brand-new platform (launched October 2026), so its long-term track record is unproven
Pricing
- Model: Freemium
- Free plan with 300 automated DMs/month; paid plans from $12/mo — check the official site for current pricing.
Adding Up Your AI Bill?
If you pay for CommentKeyword alongside other AI subscriptions, the monthly total adds up quietly. Tick every tool you pay for in our free AI Tool Cost Calculator to see your real monthly and yearly bill — and spot overlaps you can cut. Still choosing? Start with our guide on how to choose the right AI tool.
How We Rated It
Scores reflect our editors’ independent assessment at the time of review.
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